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Joe Recent and Sasha Exeter Launch New Style-Ahead Assortment Collectively

TORONTO, Sept. 15, 2022 /CNW/Joe Recent is excited to announce its fourth collaboration with long-time companion, Model Marketer and Entrepreneur Sasha Exeter. The New Horizons assortment merges fashion-forward fashion along with detail-driven technical designs. The limited-edition assortment shall be out there on-line September 21st and in choose shops September 22nd.

“As my partnership with Joe Recent continues to evolve, I needed to provide my viewers one thing new and extra fashion-forward, however nonetheless enable them to facilitate motion and look good,” says Sasha Exeter. “One thing I’m so enthusiastic about is having the caption ‘Uncover your power’ included within the design. I would like ladies to really feel impressed to maneuver after they put on this assortment.”

Every of Sasha’s 4 collaborations with Joe Recent have introduced one thing new to prospects. Their newest capsule assortment introduces new colors, textures and, for the primary time in Sasha’s assortment, outerwear. The Sasha Anorak Jacket is a particular fall assertion piece, out there in two colourways and adjustable so you may put on it lengthy or midi. The fashionable, but useful anorak jacket, together with the remainder of the capsule, was created to go from exercise, to going out, and each step in between. Regardless of the exercise, this line evokes you to really feel assured doing it. These items have been created to encourage prospects and provides them one thing completely different than they’ve seen earlier than.

“Having the ability to combine trend and performance is one thing we’re actually excited to do for our prospects,” says Heesun Lim, Joe Recent Design Supervisor. “From including textual content on the Uncover Sports activities Bra, to designing the brand new outsized Sasha Anorak jacket, there are some distinctive items on this assortment that we have by no means achieved earlier than. It was nice to work alongside Sasha to carry them to life.”

The limited-edition Joe Recent x Sasha Exeter assortment contains 9 items, eight items out there in sizes XS-3X, and the outsized jacket out there in 3 dimension choices: S/M, L/XL and 1X. Excessive-res pictures of the Joe Recent X Sasha Exeter assortment may be discovered HERE.

Concerning the assortment

  • Uncover Sports activities Bra – This bra options the “Uncover Your Energy” again graphic, scoop neck, cross-back straps, strappy again, medium assist, non-compulsory pad insert, and four-way stretch. Coordinates with Momentum Leggings
  • Session Prime – This cropped high with crew neck, lengthy sleeves additionally incorporates a again cut-out, and four-way stretch
  • Heat Up Wrap Prime – For warming up or sporting out, this cropped lengthy sleeve high incorporates a V-neck and wrap design
  • Momentum Leggings – To match the Uncover Sports activities Bra, these leggings have a large elastic waist, ribbed leg panels, inside pocket, and four-way stretch
  • Sasha Anorak Jacket – One jacket – two lengths! This jacket is lengthy to medium size adjustable, with hood, lengthy sleeves, elastic cuffs, zipper closure, useful drawstring, and two welt pockets

About Joe Recent  

Important Fashion. Distinctive Worth. Based in 2006, Joe Recent provides accessible, trendy design in way of life collections for girls, males, and kids. As we speak considered one of Canada’s main trend retailers, Joe Recent brings a recent viewpoint to on a regular basis wardrobe favourites filled with color, polish, and considerate particulars. In classes spanning attire, equipment, and footwear, Joe Recent supplies high quality and magnificence for the whole household. In Canada, Joe Recent merchandise can be found in additional than 1,450 retail places; together with over 350 Loblaw places, 1,300 Consumers Drug Mart places, 7 freestanding Joe Recent shops and For extra data, please go to

About Sasha Exeter

Sasha Exeter is a Canadian based mostly content material creator, model marketer and entrepreneur. She is the founding father of, a one-of-a-kind digital vacation spot the place she shares her very actual and at all times truthful strategy to residing her life with a concentrate on health, wellness, training, and motherhood. A single mom with a thriving profession as a sought-after model collaborator, Sasha hopes her platform and voice will encourage and encourage individuals to create optimistic change each for themselves and the circle that surrounds them. It’s her distinctive strategy to health and wellness that encourages nearly anybody to not solely transfer their physique, however to deal with it from the within out. And she or he ought to know. She is a retired elite athlete, left a high-level company job to create her personal model and she or he beat not one, however two, life-threatening power sicknesses via a holistic strategy to food regimen and train. It’s that knowledgeable data, deep expertise, and sheer perseverance mixed along with her sincere strategy to sharing her journey that resonates with so many individuals in addition to the manufacturers she companions with. The Toronto native has created award profitable campaigns with likeminded manufacturers that share her dedication to supporting individuals’s lives and lifting them up. Collaborative companions embody BMW, Indigo, Activia and Clinique and she or he could be very proud to be the nationwide face of Joe Recent Lively. She is a real pioneer within the digital house and lives each treasured second of on daily basis by her credo, “You do not have to have all of it to be adequate.” 

SOURCE Loblaw Firms Restricted – Joe Recent

SOURCE Loblaw Firms Restricted – Joe Recent

For additional data: Carly Weinstein, Public Relations Specialist, [email protected]

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